Let your brand resonate with Amplifier
Amplifier, an unparalleled and exclusive technology from AdTonos, enhances the audibility of digital advertising across various audio channels, guaranteeing exceptional sound quality and increased engagement for every audio ad.
Double your ROI
on Digital Audio Advertising
Premium Audio Ad Quality Across All Devices
Amplifier enhances ad quality across various audio channels by utilising tailored presets for popular devices like smart speakers, earbuds, TVs, laptops, and mobiles.
Enhanced Sound Quality for Improved ROI
Amplifier transforms ad audio quality in real-time, generating outstanding sound experiences that stand out, grab attention and elevate brand recall and ROI.
Scientifically Verified Enhanced Audibility
Amplifier technology was verified by series of neuromarketing researches with the use of MRI scanner.
It proved that the way Amplifier enhances the sound, changes ad perception to positive.
Amplifier Research & Development Project
Innovation is our driving force
We’re dedicated to exploring new markets and ideas, aiming for unparalleled audibility. With a focus on innovation, simplicity, and transparency, we craft ads that resonate with impactful resonance and deliver significant ROI.
The Amplifier study by Neurensics aimed to explore the theory that „enhanced audio quality in advertisements results in better response rates and evokes strong emotional connections”.
Amplifier is available at no extra CPM on all AdTonos inventory available directly or exclusively on open marketplace & PMP deals on Magnite
Amplifier: The Scientific Evidence
Strong scientific evidence proves that by enhancing ad quality, emotional balance triggered by an enhanced ad can switch perception from negative to positive.
The spider chart shows how individual emotions were activated by listening to non-enhanced (marked by red) and Amplifier-enhanced ads (green).
The enhanced ads show significant improvement in essential emotions such as Desire, Lust, Trust and when combined, a greater sense of Value.
Noteworthy is the reduced activation of negative emotions by enhanced ads such as Danger or Disgust. The Attention metric is noted lower in enhanced ads as, for logical reasons, enhanced ads require less attention to be received, similar to an example of more attention needed to hear someone speaking quietly.
Performance
The enhanced commercials, with lower negative emotion scores and significantly higher value, achieve higher effectiveness in activating behavioural intent.
However, it’s important to note that since each ad had a different message and promoted various products or services, we can’t draw definitive conclusions about the specific intent (knowledge, attitude, or behaviour) since it’s tied to the campaign’s goals, which can range from building brand awareness to driving sales.
The graph shows how listening to non-enhanced (marked by red) and Amplifier-enhanced ads (green) activated three main emotion groups.
Building and Functionality of the Amplifier
- The project undertook a comprehensive analysis to benchmark market standard for measuring audibility.
- It was followed by an in-depth examination of sound processing and measurement across four chosen devices.
- Subsequently, a redefined concept of audibility was introduced for internal metrics, tailored to enchance edvertiser advantage.
- Then the engeneering efforts were evaluated by scientific study through MRI scans led by world’s renowned institution.
Sophisticated Audibility Metrics
Enhancing ad audibility is crucial, accounting for 33% in GroupM and IAB studies alongside recall, brand awareness, and purchase intent. Amplifier ensures clear and distinct audio ads, validated independently by MOAT/Oracle.
Compatible with All Audio Channels
Amplifier improves ad quality across multiple audio channels and devices like smart speakers, earbuds, TVs, laptops, and mobiles. It dynamically elevates audio ad quality to align with the listener's device capabilities.
Real-Time Premium Sound Quality
Sound quality is essential for the perception of audio ad messages. With advanced sound technology, Amplifier revolutionizes ad audio quality, creating engaging experiences that boost brand recall instantly.
Scientific Study and Empirical Proof
Research shows that Amplifier-enhanced ad quality can shift emotional perception from negative to positive, significantly activating positive emotions in audio ads, leading to increased campaign effectiveness and improved ROI.
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Research & Development Report
Elevating Audio Advertising
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